Panitch Schwarze IT manager Evan Kozierachi and human resources manager Krista Hart co-authored an article entitled “Administrative Personnel are Marketers, Too” which focuses on how law firm administrators have an important role in law firm marketing.

Law firm administrative teams are critical to marketing success. They support the business functions of the firm that allow more successful marketing strategies, business development, and talent recruitment. Managing the client relationship management (CRM) system, monitoring the firm’s SEO, or working with outside marketing partners are just a few of the tasks that make a firm’s administrative personnel the gatekeepers of the firm’s brand.

Read more about the role of administrators in law firm marketing in “Administrative Personnel are Marketers, Too.”