Toll free 888-291-5676 May 2018 Global Intellectual Property (IP) Transactions and Litigation Intellectual Property Intelligence     The Whats and Whys of IP Audits An IP audit is a systematic examination and verification of a company's intellectual property assets and an analysis of strengths and threats. A company's IP assets may be invaluable.           Why Enroll Your Trademark in the Amazon Brand Registry? Selling on Amazon is nearly ubiquitous, so it's imperative to protect your brand – your trademark – across the platform. The Amazon Brand Registry gives brand owners the ability to easily update their product listings and forestall others from changing them.           Here Comes the Rush to Trademark ‘Philly Special' One of the Philadelphia Eagles Super Bowl victory's most memorable moments witnessed was a gutsy play that the team called the “Philly Special.” It was one of the boldest calls in Super Bowl history, and it has inspired some bold moves at the U.S. Patent and Trademark Office, as well.   Highlights from Panitch Schwarze     PIPLA Hosts CLE with Commissioner of Patents Andrew Hirschfield Panitch Schwarze partner John Simmons, who also serves as president of the Philadelphia Intellectual Property Association (PIPLA), helped organize the organization's April meeting, which featured speaker Andrew Hirschfield, the Commissioner of Patents for the United States Patent and Trademark office.           Panitch Schwarze Attorney Reappointed to International Patent Committee Panitch Schwarze partner Dr. Jeffrey W. Gluck has been reappointed to AIPPI's Standing Committee on Standards and Patents.The International Association for the Protection of Intellectual Property (AIPPI) is the world’s leading international organization dedicated to the development and improvement of laws for the protection of intellectual property.           John Simmons Quoted in Law360 re Japanese Optical Manufacturer IP Case Panitch Schwarze partner John Simmons was quoted in Law360 regarding a recent summary judgment hearing in federal court. The case involves the firm's client Hamamatsu Photonics K.K., a Japanese optical manufacturer.           PBJ Ranks Panitch Schwarze Among Largest Law Firms in Philadelphia The Philadelphia Business Journal has ranked the firm among the largest law firms with the most attorneys in Philadelphia. With 24 local attorneys, Panitch Schwarze is ranked among the top 60 largest law firms in Philadelphia.             Featured Practice Area – Copyrights Copyrights apply to a broad range of creative or intellectual works, including books, software, e-commerce, music, art work and product catalogs. Developing a comprehensive strategy on a timely basis is key. Read more about our Copyrights practice… Featured Industry – Automotive Panitch Schwarze Belisario & Nadel LLP serves the automotive industry, helping businesses safeguard and enforce their intellectual property. Read more about our experience in the automotive industry…     Did You Know? Did you know that many words you use every day are actually registered trademarks? Realtor®, Ping-Pong®, and Popsicle® are all registered trademarks allowing the owner exclusive rights to use that mark and to take legal action in federal court over a dispute concerning the mark. It's interesting to note that phrases can also be trademarked. Connect with Us Frequently Asked Questions About IP Q: How much does it cost to get a patent? A: It depends on the complexity and the technology. Learn more about the costs… Q: What is a trademark? A: A trademark is a source identifier. Learn more about trademarks…   Visit our website at www.PanitchLaw.com Two Commerce Square, 2001 Market Street, Suite 2800, Philadelphia, PA 19103 // (215) 965-1330 Wells Fargo Tower, 2200 Concord Pike, Suite 201, Wilmington, DE 19803 // (302) 394-6030 Copyright © Panitch Schwarze Belisario & Nadel LLP Panitch Schwarze Belisario & Nadel LLP is a premier intellectual property law firm based in Philadelphia, Pa and Wilmington, De. The firm provides individuals with intellectual property and trademark law legal counsel and representation in copyrights, IP protection, licensing, litigation, patents, trade secrets, trademarks and related matters. The firm prides itself on leadership within the profession and a strong record of success. 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