Dupes ≠ Counterfeits: What Brands Can (and Cannot) Do in the Era of Dupe Culture
To be presented on Wednesday, September 16, 2026
Dupe culture has moved from Social Media feeds to federal courtrooms. As inflation-conscious consumers celebrate look-alike products openly, brands are scrambling to understand where trademark and trade dress law actually protects them. This session examines the emerging body of dupe litigation, the critical legal distinctions between dupes and counterfeits, and what enforcement strategies are (and are not) available to brand owners.
1.0 GA, NC, PA CLE – Approved
1.0 DE, VA CLE – Will Apply