Pennsylvania Bar Institute Business Lawyers' Institute Conference

November 12-13, 2008

Wednesday, November 12, 2008

12:55 – 1:55 p.m.
Laura Genovese on What the General Business Lawyer Needs to Know about Trademark Law

Get an overview of trademark essentials. What can be protected? When do you need a trademark search, and how extensive should it be? What do you need to know about trademark usage on the internet? Review the current state of the law, and hear a practical discussion of trademark protection in the U.S. and around the world.

3:15 – 4:15 p.m.
Clark Jablon on the Top Ten Excuses for Failing to File for Patents (and Why They Should be Questioned)

“My clients are not doing anything potentially patentable.”
“My clients use technology from other companies, and thus have nothing topatent.”
“Even if my clients have something that is potentially patentable, patents cost too much, take too long to obtain, aren’t worth much even if you get one, and can be easily invalidated.”

These are some of the excuses given by companies for not pursuing patent protection for their new products and services. Intellectual property is the largest asset of most new companies today, and it would be foolish to overlook an opportunity to protect your client’s new products and services with patents. Learn the truth about the patent landscape today so that you can better advise your clients when patent issues arise.

Contact Panitch Schwarze Belisario & Nadel LLP